We shaped the brand identity around the concept of guidance and self-reflection, using a clean, contemporary aesthetic with a friendly tone. The geometric symbol was developed to carry layered meaning: the overall form creates a “C” for Coach, the diamond shape represents the premium service offered, and the negative space subtly echoes the “Y” in Yourself. A bright and engaging colour palette was introduced to inspire learning and bring energy to the program.

Supporting assets included social templates and a toolkit for content delivery, designed to make the platform intuitive and approachable. Although the project was ultimately paused before launch, the identity remains a strong example of how Sonvera uncovers brand truth and translates it into a design system that resonates with its intended audience.