Twiga Group
Scope:
Brand identity
Print design
Web design
Brochure
Social media
Twiga Group, a consultancy supporting businesses through growth and transformation, needed an identity that reflected their expertise and vision. The challenge was to strike the right tone between professionalism and approachability, while creating a visual system flexible enough for a wide range of applications.
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We worked with the Twiga team to uncover their core values of clarity, collaboration, and impact. From this foundation, we created a brand identity inspired by the name “Twiga,” which means giraffe in Swahili—a symbol of perspective, vision, and reach. The logo and design system emphasised elevation and forward movement, supported by a colour palette that balanced authority with warmth.
Applications extended across print and digital, ensuring the Twiga team could confidently present themselves in workshops, proposals, and online. The outcome was an identity that gave them both polish and flexibility, supporting their mission to guide organisations through meaningful change.
A series of type lockups were created for Twiga’s range of programs.
“Vienna has taken the time to really understand our business to design a beautiful and timeless brand identity that engages our clients and our team. Vienna is strategic in approach, creative in design and a true thought leader in her work. She is a delight to work with, has endless patience and is our trusted partner for all things creative design.”
Jo Smyth – Founder, Twiga Group